Label reads Peggy Goods / © Peggy Gou / peggygoods. It is a knowing, witty tribute that only works because Gou was genuinely at the race, in the paddock, part of the F1 story that weekend. The front carries the centrepiece of the design: a yellow embroidered patch sewn to the front panel carrying the word PEGGY in bold red in the exact style and font of the Pirelli tyre logo - the iconic elongated P with speed lines running through it, rendered with the P from Pirelli intact and the remaining letters spelling out EGGY.